Iconic Brand Recognition
Imo's Pizza has been a St. Louis staple since 1964. Tap into generations of brand loyalty and a customer base that comes back time and again.
Franchise Opportunity
Own a Piece of
St. Louis Legend
Join the Imo's Pizza family and bring the iconic square-cut, Provel cheese experience to your community. Proven brand, passionate support, lasting success.
Why Choose Us
The Imo's Franchise Advantage
When you partner with Imo's Pizza, you gain access to a beloved brand with decades of loyal customers, comprehensive training, and ongoing operational support.
Comprehensive Training
Receive in-depth training covering every aspect of operations — from food preparation and quality standards to staff management and customer service.
Ongoing Support
Our dedicated franchise support team is always available to assist with marketing, operations, supply chain, and any challenges you encounter.
Marketing & Advertising
Benefit from regional and national marketing campaigns, social media support, and co-op advertising programs that drive customers to your location.
Proven Supply Chain
Access our established supplier network for consistent quality ingredients, including the signature Provel cheese that defines the Imo's experience.
Proven Business Model
Leverage a time-tested system with strong unit economics, streamlined operations, and a loyal repeat customer base that drives consistent revenue.
Investment Details
What It Takes to Get Started
We believe in complete transparency. Here is a breakdown of the typical investment required to open your own Imo's Pizza franchise location.
| Investment Item | Estimated Range | Notes |
|---|---|---|
| Franchise Fee | $25,000 | One-time fee, paid at signing |
| Equipment & Fixtures | $60,000 – $95,000 | Ovens, refrigeration, prep stations |
| Leasehold Improvements | $50,000 – $120,000 | Build-out varies by location |
| Initial Inventory | $8,000 – $15,000 | Opening stock of ingredients |
| Signage & Branding | $10,000 – $20,000 | Interior and exterior signage |
| Technology & POS | $5,000 – $10,000 | POS system, online ordering setup |
| Working Capital | $30,000 – $50,000 | 3–6 months operating reserve |
| Training & Travel | $5,000 – $10,000 | Travel to training facility |
| Total Estimated Investment | $193,000 – $345,000 | Varies by market and size |
Estimates are provided for informational purposes. Final figures are detailed in the Franchise Disclosure Document (FDD).
Key Financial Metrics
60+
Locations Nationwide
5%
Royalty Fee on Gross Sales
2%
Marketing Fund Contribution
10 yr
Initial Franchise Term
$250K
Minimum Net Worth Required
How It Works
Your Path to Ownership
From your first inquiry to your grand opening, we guide you through every step of the process with dedicated support and clear milestones.
Submit Inquiry
Complete the franchise inquiry form below with your background, location preference, and investment capacity for initial review.
Discovery Call
Our franchise development team will schedule a personal call to discuss your goals, answer questions, and share the Franchise Disclosure Document.
Approval & Agreement
After background review, territory approval, and legal agreement signing, you officially join the Imo's Pizza franchise family.
Training & Launch
Complete our comprehensive training program, build out your location, and open your doors with full support from our opening team.
Success Stories
Hear From Our Franchisees
Our franchise partners are the heart of the Imo's family. Here is what some of them have to say about their experience.
Opening my Imo's location was the best decision of my career. The training prepared me for everything, and the brand recognition meant customers were walking in on day one.
Marcus Thompson
Franchise Owner — Webster Groves, MO
The ongoing support from the Imo's corporate team is exceptional. Whether it is a marketing question or a supply issue, they are always just a phone call away.
Diane Collins
Franchise Owner — Chesterfield, MO
I had zero restaurant experience when I started. The Imo's training system gave me the confidence and know-how to run a successful operation from the very beginning.
Ray Alvarez
Franchise Owner — O'Fallon, MO
Get Started
Franchise Inquiry Form
Ready to take the first step? Fill out the form below and a member of our franchise development team will be in touch within 2 business days.
What Happens Next?
Immediate Confirmation
You will receive an email confirmation as soon as your inquiry is submitted.
Personal Outreach
A franchise development advisor will contact you within 2 business days to discuss next steps.
Receive the FDD
After initial qualification, you will receive our complete Franchise Disclosure Document for review.
Prefer to Call?
+1 314-535-4667
Email Us Directly
[email protected]
Headquarters
4479 Forest Park Ave, St. Louis, MO 63108, USA